At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences,...

The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the...

Yahoo Gemini rolled out a couple of new features ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can...

The latest addition to Google’s Compare suite launched today. Google Compare for mortgages joins lead generation programs for auto...

I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword...

Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...

For the consumer, online purchases are easy and require fairly little effort, but there are a few hang-ups: returns can be a pain, paying...

Google has made some of the biggest changes we’ve ever seen to the way it serves mobile ads over the past four months, helping to drive...

It goes without saying that as an advertiser, the more you know about your audience, the better. When you know your customers well, you...

Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of...

SMX East and was pleased to learn a few new techniques and tidbits from some experts at their individual online reputation crafts. Here’s...

Remember when marketers used the image of the funnel to represent the customer buying journey? Well, it’s not that simple any more. As...

Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that...

This is the first time Bing Ads has offered retargeting capabilities to advertisers and it extends to Shopping campaigns as well as...

Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...

Running reports within AdWords has been a painful task for many search marketers. Since users couldn’t see the exact output of a report...

Google is testing out a new program that connects people looking for home service professionals with pre-qualified providers in their...

In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced...

Digital Advertising Report. Brands that were not prepared for Google’s mobile friendly update that began rolling out in April lost up to...

A recent study by Carnegie Mellon University, initially conceived to test how online user behaviors and interaction with Google’s Ad...