The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often go unnoticed by novice advertisers.
Simply being aware of these settings and their implications can save advertisers hundreds to thousands of dollars out of the gate. In this article, I’ll cover five tips for new advertisers related to Google AdWords settings.
1. Stick With “Search Network Only” (To Start)
First and foremost, when setting up your Search Network campaign within the Google AdWords interface, I would recommend against going with the Search Network with Display Select option, which Google advises is the “Best opportunity to reach the most customers.”
Stick with the Search Network only option to start (i.e., Google search and search partners), especially if you’re not an experienced advertiser on the Google Display Network. The Display Network will spend your budget extremely fast if the right controls are not applied.
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