We audited Google Ad recommendations: What we learned will surprise you
Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
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AI for small business is no longer an option. It’s a necessity.
Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us...
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape...
Don’t fall for the ‘magic keyword’ trap on Amazon
For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a...
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire...
How to use search engine marketing to build and strengthen your brand
Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll...
Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Am
Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the...
Narrow is the new normal: Why expertise will help agencies survive the in-house exodus
It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it....
The future of search: Capturing the hearts and minds of Generation Z
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking...
Creating landing pages that convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic,...
Are you on the wrong platform? Paid search vs. paid social
When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets...
Oligopoly? Not so fast
Maybe I got out of the wrong side of the bed today, but I see opportunities to call B.S. everywhere, on indiscretions large and small. So...
TrueView audience engagement: Paid strategies to find fans and reduce waste
All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...
Here’s how you align marketing strategy with your customer’s journey
Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid...
A look under the hood of profitable e-commerce websites
Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can...
Google’s Smart Bidding – it’s even more about the data
Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart...
Shopping as entertainment and how social commerce will succeed
From automobiles to television to the internet, changes in consumer social behavior drive changes in buying behavior. The reason many...
Reimagining the marketing funnel for the disrupted customer experience
Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
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