The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerate and marketers demand more integrated channel capabilities.
This free 48-page guide sponsored by Marin Software examines the current market for enterprise paid campaign management platforms and the considerations involved in implementation. It reviews the current trends and issues in enterprise paid media campaign management, including the increasing capabilities of mobile management tools and how marketers, search advertisers and vendors are keeping pace with changing ad formats.
If you are considering licensing a paid media campaign management platform, this guide will help you decide whether or not you need to. Visit Digital Marketing Depot to download your copy.
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