Fahad HApr 24, 20124 min readFear, Reverence And Drama: The Enemies Of Integrated SearchIn one eye-opening moment recently, I was thinking about Search Marketing in the context of our industry — and the collective programming...
Fahad HApr 17, 20124 min readTrain Wreck Scenario: Search MarketingSearch is one of those subjects about which many people are less-than-informed and you’ll need to learn how to deal with those folks....
Fahad HApr 10, 20124 min readSprucing Up For SpringColor took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back...
Fahad HApr 3, 20124 min readHoly Consumer: Keeping Demand in CheckExpressed demand right at your fingertips was a beautiful thing. Following the ghostly spending period of 2001-2002, it made it much more...
Fahad HDec 20, 20113 min readImprove Your Search Marketing Campaigns With Touchpoint AnalysisA vitally important first step to the attribution management process within a search marketing campaign is to gather all the data...
Fahad HDec 13, 20115 min readThe Name Game: Does SEM = Paid Search? Does Search + Social = Inbound Marketing?Do we need an umbrella term to encompass the activities of search marketing and social media marketing? Perhaps. But as I’ve seen various...
Fahad HDec 2, 20115 min readHoliday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber MondayIt was nothing new, Bing said, about dropping sites for being too “thin” on content. But it was new to many Black Friday and Cyber Monday...
