Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...

Almost every discussion about online display advertising will, at some point, revolve around defining “premium inventory”. Yet, despite...

As spider.io recounts in its latest blog post on this issue, back in 2011, Sambreel released adware browser plugins, PageRage and...

It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...

Layouts provide a pre-built shell that allows non-programmers to turn existing image and video assets into rich media ads. Users can also...

A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression...

In a new post on the  Interactive Advertising Bureau (IAB) blog, Bob Liodice, CEO and president of the Association of National...

Once your brand strategy is in place, there is nothing more critical and basic than making sure that potential customers see your ads....

The Android version went live in the Google Play Store on July 31st, and the iOS version went live in the Apple App Store last night. The...

Google has announced that it’s rolling up AdPlanner and the Contextual Targeting Tool and Placement Tool into the new Google Display...

Google warns this is a beta option, and you should make sure to test these units on your website carefully. Google said this new...

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in...

None have really succeeded — until perhaps now. The first truly scalable targeted TV ad solution, it appears, will soon be available...

Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display...

A new time zone field has been added to the Account settings page. When you change your time zone, all future reports will be based on...

beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only...

Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today. In the announcement, Google...

Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...

The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances,  going up $0.10. Amazon will...

Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...