Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display internet advertising grew 26.3 percent, driven by strong showings in the Asia-Pacific and Latin America. With 10 percent growth in Europe, internet display was just one of two media to post a year-over-year increase in the region.
Randall Beard, global head of advertiser solutions for Nielsen, said in a statement,
“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time.”
TV advertising still dominates the landscape with 59 percent of share of spend. Digital display holds just 4.4 percent share of spend globally. Still, digital display’s 25 percent growth is noteworthy when compared to other media, which showed either modest gains or losses.
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