Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...

It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies...

The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers...

AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google’s...

New banner ad format, showing to some people in a search for Virgin America As we covered last week, there are now giant banner ads being...

In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or...

The latest Index Quarterly Report by Casale Media, which aggregates data from the billions of impressions traded each quarter across...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to...

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are...

Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers....

Microsoft is apparently developing technology that would run on its own devices and platforms including Windows desktops, tablets and...

I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...

Buried inside the Table Of Contents of Twitter’s S-1 filing Thursday is this description of Vine and the mention of ads (which I’ll...

ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of...

As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely...

Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be...