A significant opportunity exists for automotive dealerships and digital agencies to capitalize on an explosive market for certified...

A new paper, the first issued by the nascent IAB Programmatic Publishers Task Force, aims to establish a common set of terms and...

What Does “Suspicious Traffic” Even Mean? Prompted by my request to get his take on that particular study, reported on here, the...

I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the...

According to the company, the Bizo platform includes proprietary data on more than 85 percent of the US business population and 120...

While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays....

Google has updated the AdSense ad code to support Secure Sockets Layer (SSL) used by many sites including ecommerce, financial services...

Advertisers can now target new users whose online behavior is similar to that of their own site visitors who have take a specific action...

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do...

Here’s a video captured by Barry Schwartz: Google began testing an animated text ad block unit in February. The headlines were black and...

Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to the company’s latest Bot...

This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...

Image via Shutterstock Attribution is one of the most heavily discussed and debated topics among digital marketers. Interestingly, a...

Today, Google made five new fonts available in AdSense. Publishers can opt to have one default font face that applies to all text ad...

Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car...

They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...

Here is Google’s list of advanced ad format features publishers can exclude (this is also a handy summary of all the newer AdSense ad...

According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it’s no wonder...