Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its...

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...

Last year’s revenue jumped 45.5 percent from 2011, and the company’s ad revenue growth is expected to increase nearly 37 percent this...

A new “block similar” tool in the AdSense Ad review center allows publishers to block visually similar ads by uploading a screenshot or...

Ad serving within iFrames has been one of the major impediments to measuring viewability. While iFrames help publishers protect their...

Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...

Google has provided code snippets to help publishers implement the following techniques with their ads: Responsive design: Create a...

Bloomberg, Google is facing yet another antitrust headache at the hands of the US Federal Trade Commission (FTC). The agency is fresh off...

The new toolbar interface includes: Pop-up account overview: Estimated account earnings summary for today, yesterday, this month and last...

Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group’s...

series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads. As you...

Over a year in the making, the Open Bidder Team wrote in a blog post that the platform removes development barriers for companies looking...

updates in April, including new search and filter options, search query reports that include stop words and special characters, and...

Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...

Starting this month, publishers using Google AdSense will no longer see invalid click and This change does not impact how earnings are...

The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and...

launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream...

Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns. The new...

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO...

Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability...