Google moves to simplify, standardize content policies for publishers
Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
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Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It...
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measure
In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive...
Survey: 90% of consumers tell brands to stay away from extreme, offensive content
Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for
New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...
Parallel tracking for Google display ads: Mandatory as of July 31
Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tran
Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
Google announces changes to environment, position targeting settings in DV360
In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
Why Meeker sees e-commerce, digital ad revenues slowing down
New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...
Google DV360 testing 3D and YouTube live stream display ad formats
Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabiliti
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers
Amazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday....
Irish GDPR investigation of Google could impact entire programmatic ecosystem
Yesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper...
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...
The Future of Display Advertising
Are you ready to leverage these new opportunities? Join our display advertising experts as they discuss new display best practices that...
Google shares details on how first price auctions in Google Ad Manager will work
In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Ad fraud war wages on: More fraud to be stopped than successful in 2019
Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National...
Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt
Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include...
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