Fahad HAug 28, 20192 min readGoogle moves to simplify, standardize content policies for publishersGoogle is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Fahad HAug 21, 20192 min readGoogle AdSense, AdMob rolling out system updates for preventing ad spend on invalid trafficGoogle is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It...
Fahad HAug 16, 20192 min readGoogle integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measureIn an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive...
Fahad HAug 13, 20193 min readSurvey: 90% of consumers tell brands to stay away from extreme, offensive contentBrand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among...
Fahad HAug 6, 20192 min readGoogle Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
Fahad HJul 31, 20191 min readCentro’s DSP enforces app-ads.txt to target authorized ad inventoryGlobal ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...
Fahad HJul 18, 20191 min readParallel tracking for Google display ads: Mandatory as of July 31Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Fahad HJul 16, 20191 min readNestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tranNestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
Fahad HJul 5, 20192 min readGoogle announces changes to environment, position targeting settings in DV360In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
Fahad HJun 21, 20192 min readWhy Meeker sees e-commerce, digital ad revenues slowing downNew data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...
Fahad HJun 19, 20191 min readGoogle DV360 testing 3D and YouTube live stream display ad formatsGoogle Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
Fahad HJun 13, 20192 min readVerizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilitiVerizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Fahad HJun 5, 20192 min readWhat Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisersAmazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday....
Fahad HMay 23, 20192 min readIrish GDPR investigation of Google could impact entire programmatic ecosystemYesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper...
Fahad HMay 17, 20192 min readClass-action lawsuit accuses Google of improperly withholding refunds for ad fraudIn 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
Fahad HMay 15, 20192 min readGoogle Display & Video 360 adds more tools to streamline cross-screen TV buysIn an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...
Fahad HMay 10, 20191 min readThe Future of Display AdvertisingAre you ready to leverage these new opportunities? Join our display advertising experts as they discuss new display best practices that...
Fahad HMay 10, 20193 min readGoogle shares details on how first price auctions in Google Ad Manager will workIn March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Fahad HMay 1, 20191 min readAd fraud war wages on: More fraud to be stopped than successful in 2019Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National...
Fahad HApr 30, 20192 min readGoogle Display & Video 360 to default to ads.txt inventory, support app-ads.txtGoogle announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include...
