Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
Just as it did last year during back-to-school, Old Navy teamed with AwesomenessTV and The Boys & Girls Club to produce a music video...
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A Simple Model To Determine When To Go Agency And When To Go In-House
I’m the CEO of an online marketing agency, and I’m here to tell you that there are a lot of marketing functions you shouldn’t outsource...
Have Marketers Forgotten What It’s Like To Be Human?
A/B testing, email nurturing and other robotic tactics, while measuring our success against a long list of metrics we can’t possibly keep...
Marketing Day: Google+ Not Required, Twitter Spikes & Location Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a...
The Resurgence Of Outbound Marketing
Inbound marketing is the cool kid on the block. The number of marketers who state they’re practicing inbound jumped 25 percent between...
Twitter Zooms Back Up comScore Rankings, Gains 11 Million Unique Visitors In A Month
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Finally, some good news for Twitter. The embattled company might not be adding...
Marketing Day: Top 100 Brands Survey, Geolocation Targeting & YouTube Redesign
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...
Top 100 Brands Based On Consumer Perception: Google No. 1 Two Years In A Row
Going off the top 100 global companies based on market capitalization from the UK research firm PwC, FutureBrand surveyed 3,000...
Apartments.com Sweepstakes Offers Chance To Win Free Rent For Life
As part of its ongoing “Change Your Apartment. Change the World.” campaign, Apartments.com has launched a sweepstakes in which they are...
Amazon Surprises With Earnings Beat; Sales Up 20 Percent In Q2 2015
Amazon headquarters, Seattle, Washington Amazon reported a 20 percent jump in sales to $23.18 billion in the second quarter of 2015,...
Marketing Day: Twitter Event Targeting, Interview With AOL’s CMO & In-App Ad Fraud
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: 360-Degree TrueView Video Ads, Facebook Ad Report & MarTech Strategies
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Sling TV Launches Hilarious #TakeBackTV Video And Social Campaign
Alternative TV provider Sling TV has launched a new millennial-focused campaign, #TakeBackTV, which includes online video, social media...
Yahoo Reports $1.24 Billion In Revenue For Q2 2015, Up 15% YoY
While the company posted a net loss of $22 million, CEO Marissa Mayer said she was “extremely pleased” with Yahoo’s Q2 earnings, noting...
Microsoft Reports $22.2 Billion In Revenue For Its Q4 2015
Along with Apple and Yahoo, Microsoft reported its quarterly earnings today. For the quarter ending June 30 — Microsoft’s Q4 2015 —...
Marketing Day: Apple Earnings Report, Google’s New Manufacturer Center & Jet.com
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Apple Beats Expectations With $49.6B But iPhone Sales Disappoint Analysts
Apple just announced its fiscal Q3 earnings. The company generally beat analyst expectations with $49.6 billion in revenue and $10.7...
Ford Celebrated World Emoji Day By Tweeting Beautiful Images Made Out Of Emojis
Here’s a quick but ingenious one. July 17 was World Emoji Day. (Yeah, yeah, I know — there are far more important causes to call...
Technology And Creativity Must Play Nice Together In The Marketing Sandbox
My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now wants nothing to...
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