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Marketing Day: Twitter Event Targeting, Interview With AOL’s CMO & In-App Ad Fraud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 6 New Insights About Content Marketing Hiring Trends And Job Growth Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals.

  2. Google: Data Show Users Hate App-Promotion Interstitials Google has determined empirically that interstitials don’t work and that the same call to action is more effectively presented as a mobile banner at the top of the page.

  3. Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences New ad tool will take the guesswork out of targeting people following live events on Twitter.

  4. Act Now: SMX East Rates Increase Saturday Here’s what’s in store: 50+ sessions, keynotes and clinics featuring results-producing tactics on paid search, SEO, analytics, mobile and social media Panel discussions, single-speaker TED-style presentations and more.

  5. A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division.

  6. The Multi-Goal Magic Of Split Testing Software Columnist Brian Massey discusses the many benefits of incorporating split testing into your analytics mix — especially when you take the time to track multiple goals.

  7. Localytics Boosts Mobile App Analytics With Twitter Partnership Mobile analytics firm can now offer app publishers a more complete look at the effectiveness of Twitter ads.

  8. Study: In-app Ad Fraud Could Near $1 Billion Globally In 2015 Firm claims to find large number of “mobile device hijacking” instances in which mobile apps load hidden ads and simulate human activity similar to traditional botnets.

  9. Hungry, Hungry Ad Tech: Innovation Through Acquisition As ad tech behemoths continue to gobble up the smaller players, columnist Alex LePage takes a look at the reasons behind the acquisitions.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

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