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Marketing Day: Apple Earnings Report, Google’s New Manufacturer Center & Jet.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Apple Beats Expectations With $49.6B But iPhone Sales Disappoint Analysts Apple just announced its fiscal Q3 earnings. The company generally beat analyst expectations with $49.6 billion in revenue.

  2. Google Launches Manufacturer Center To Standardize Product Data Includes analytics to show manufacturers how their products compare on search compared to competing products.

  3. Facebook Pages Get New, YouTube-Like Tools For Publishing & Managing Videos Secret videos, expiration dates, custom thumbnails and a new Video Library for organizing everything are among today’s announced upgrades.

  4. Survey: Apple Watch Customer Satisfaction Scores 97 Percent Ahead of Apple earnings today, there have been numerous reports about how Apple Watch sales are tanking. But whatever the actual sales figures, apparently the early adopters are highly satisfied.

  5. Technology And Creativity Must Play Nice Together In The Marketing Sandbox Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results.

  6. Tapping Into The Buyer’s Brain With Psychology-Driven Marketing How do you increase sales? Know your audience. Columnist Jordan Kasteler explores 10 marketing strategies that will help you understand what makes buyers tick.

  7. How To Capitalize On Social’s Multi-Platform Benefits It’s easy to focus on Facebook — but don’t miss the Instagram message! Columnist Jason Warnock explains how marketers can engage their audience across all social media channels to maximize sales.

  8. Number Of Mobile Retail Websites Using Responsive Design More Than Doubles Since 2014 Twenty percent of the Internet Retailer top 500 mobile retailer sites now use responsive design, up from 9% last year.

  9. Google+ Photos Drops The +, Transitioning Users To Google Photos On August 1st Users will have until August 1st to move from Google+ Photos to the new Google Photos as Google continues to drop features from the struggling network.

  10. Amazon Rival Jet.com Goes Live With the promise of offering the lowest prices on the internet, the well-funded shopping membership site opens publicly to US consumers.

  11. Beyond Search: Bing Native Ads Launch In Beta Across MSN.com Expanded inventory enables advertisers to pair search intent signals with native advertising formats.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. Answers to Hot Social Media Law Questions, www.convinceandconvert.com

  2. Introducing the new Twitter Safety Center, Twitter Blog

  3. 7 Ways To Drive Revenue With Smarter Twitter Segmentation And Targeting, www.socialbro.com

  4. Brands Answer More Facebook Questions, Less on Twitter, www.adweek.com

  5. Facebook is now bigger than General Electric, qz.com

  6. How to Host and Promote a Twitter Chat, www.socialmediaexaminer.com

  7. How to pin your work to Pinterest (without feeling weird about it!), blog.tailwindapp.com

  8. LinkedIn Marketing: The All-in-One Guide to Content and Scheduling, blog.bufferapp.com

  9. The Top 10 Paid Social Media Hacks of All Time, www.wordstream.com

  10. Twitter is removing backgrounds from user profiles, thenextweb.com

  11. Twitter Organizes Its Disjointed Online Safety Initiatives With The Launch Of Its “Safety Center”, techcrunch.com

  12. What Is Social Media Maturity?, simplymeasured.com

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