Marketing Day: Google+ Not Required, Twitter Spikes & Location Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Google Drops The Google+ Requirement For Products, Starts Today With YouTube

The methodical subtraction of Google+ from Google products continues as YouTube gets a full Google-Plus-otomy.

1. Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)

Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency.

1. Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles

Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti’s new “Flavorize Me” campaign.

1. 5 Types Of People You Meet In Content Marketing

Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand — and collaborate with — your marketing peers.

1. The Resurgence Of Outbound Marketing

Inbound isn’t the be-all and end-all of marketing. Columnist Scott Vaughan offers up some steps to help make your outbound just as effective as your inbound marketing efforts.

1. Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy

Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad platform xAd. However uncertainty about ROI and campaign performance is holding back more aggressive adoption. The company surveyed 574 ad agency executives and marketing decision makers from four regions: North America, Western Europe, Asia […]

1. Twitter Zooms Back Up comScore Rankings, Gains 11 Million Unique Visitors In A Month

Finally, some good news for Twitter. The embattled company might not be adding users fast enough or earning enough revenue to please Wall Street, but according to comScore, its audience growth is booming in the United States. ComScore released its June rankings of US digital media properties today showing Twitter jumped from 18th to 12th, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast

2. US Desktop Search Rankings Hold Steady; Google Maintains 64% Share

3. Local Businesses Squeezed Out Of Organic Search By Larger Websites

4. Defeating The Dog Days: 5 Tips To Boost SEM Conversion Volume During The Summer Slump

5. Google To Shut Down Autocomplete API On August 10

6. Last Call For Search Marketing Stars: Why You Should Enter The Search Engine Land Awards!

7. 12 Biggest Things To Happen In PPC So Far In 2015

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Marketing: Many Ways to Attribute Sales, Practical Ecommerce

Analytics

1. Growth Hacking ROI: Top 10 Google Analytics Reports, semrush.com

Blogs & Blogging

1. #NoHacked: How to avoid being the target of hackers, Official Google Webmaster Central Blog

2. Update Your Blog’s Archive Pages (including Broken Links), ProBlogger

Business Issues

1. Baidu CEO Robin Li on China’s Mobile Commerce, Uber, On-Demand Economy, Re/code

2. Instagram Ad Sales Will Top $2 Billion by 2017, New Report Says, AdWeek

Content Marketing

1. 10 steps to better content distribution, Econsultancy

2. How to Use Visual Maps for a Balanced Content Marketing Strategy, contentmarketinginstitute.com

3. Six simple ways to fit storytelling into your content, Econsultancy

4. Social Buy Buttons: Why Product Content Matters, Get Elastic

5. Why Content Marketing is Imperative for the Future of Public Relations, Online Marketing Blog

Conversion Optimization

1. 6 Exit Overlays that Convert More than Others, blog.crazyegg.com

2. How New Balance Drove 200% More Sales at Half the Cost Using Unbounce, unbounce.com

Copywriting, Design & Usability

1. How Copywriting Can Benefit From User Research, Smashing Magazine

2. How to Manufacture Desire, usertesting.com

3. The Environmental Cues that Affect our Online Decisions, UX Magazine

Display & Contextual Advertising

1. Introducing a new user consent policy, Inside AdSense

Domaining

1. Frank Schilling On New gTLD’s and The Value of .Com In The Years Ahead, thedomains.com

2. Vox Populi wants trademark for .Sucks, Domain Name Wire

E-Commerce

1. eBay Now rapid-delivery service shut down, CNET

2. Wal-Mart’s e-commerce goal: Reach 95% of customers in 2 days or less, internetretailer.com

3. What Do Abandoned Shopping Carts Tell Online Retailers?, AdWeek

Email Marketing

1. Marketers Taking on the Subscription Economy, Marketo

2. Want Better Email Engagement? Start Emailing More, Movable Ink Blog

3. Why Should You Build an Email List?, Constant Contact Blogs

General Internet Marketing

1. Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer, Online Marketing Blog

Mobile/Local Marketing

1. Mobile’s Big for Small-Business Owners, eMarketer

Other Items

1. Yahoo tests a new homepage and SERP interface, allgoogletesting.blogspot.com

Reputation Management

Social Media

1. 6 Tips for Pinterest Marketing in Just Minutes a Day, Social Media Examiner

2. Facebook and Proactiv Find Display Ads Precede Search Clicks, Ad Age

3. Improve Your Office Productivity With Twitter Chat Tips, smallbiztrends.com

4. Interesting Social Media Sites Statistics for the Top 10, smallbiztrends.com

5. Promoted Post Detection: Get More From Your Social Spend, Socialbakers

6. The Tour de France rolls on Twitter, Twitter Blog

7. Twitter is deleting stolen jokes on copyright grounds, The Verge

Video

1. How Chubbies Is Making Videos About Men’s Shorts Go Viral on Facebook, AdWeek

2. YouTube Creates Stars. Can It Keep Them?, Wall Street Journal

3. YouTube Sensation Bethany Mota Says She Will Make Videos Until She’s 60, AdWeek

4. YouTube’s Updated Notifications, Google Operating System