Marketing Day: 360-Degree TrueView Video Ads, Facebook Ad Report & MarTech Strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Ford Celebrated World Emoji Day By Tweeting Beautiful Images Made Out Of Emojis Automaker capitalizes on new “holiday” in creative way to remind people not to text and drive.

2. Sling TV Launches Hilarious #TakeBackTV Video And Social Campaign Internet television service pokes fun at traditional cable providers in new marketing campaign.

3. Best Practices for Click-to-Call for Mobile Search- July 28 Webcast What Paid Search Advertisers Need to Know to Compete in Today’s Mobile Climate

4. YouTube 360-Degree Video Comes To TrueView Ads To encourage ad engagement, viewers can click a mouse or move their phones to experience video from all angles.

5. This Quarter In Facebook: Engagement Rates Up As Costs Come Down Facebook advertisers should leverage video and mobile, says columnist Andrew Waber, and he dives into Nanigans’ data to show you why.

6. 10 Questions To Guide Your Marketing Technology Strategy Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance.

7. Yahoo Reports $1.24 Billion In Revenue For Q2 2015, Up 15% YoY Company says this quarter marks its most substantial revenue growth in nearly nine years.

8. SmarterHQ Lands $8M Funding To Expand Predictive Marketing Platform Company has now raised $20 million since start of 2014.

9. Microsoft Reports $22.2 Billion In Revenue For Its Q4 2015 CEO Satya Nadella says the company’s investments are paying off.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. New Device Launch Campaigns: Key Insights For Online Advertising Success

2. Microsoft’s “Revenge Porn” Reporting Page Helps Victims Get Photos & Videos Out Of Search Results

3. Talent Vs. Technology: Choosing The Right SEO Solution

4. Google Is Now Rolling Out A New Interface For Hotel Finder

5. Google Maps Timeline: User-Friendly Location History

6. Do Some Search Marketers Really Believe They Make The World Worse?

Online Marketing News From Around The Web:

Affiliate Marketing

1. Understanding customer journeys within the affiliate channel, blog.affiliatewindow.com

Blogs & Blogging

1. Five Reasons Your Blog Will Never Convert, www.searchenginejournal.com

2. Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate, blog.hubspot.com

3. Why Retargeting Growth Should be a Blogging KPI, ignitevisibility.com

Business Issues

1. Further consolidation coming across Microsoft devices, services, www.zdnet.com

2. Moz Local Officially Launches in the UK, moz.com

3. Yahoo wants to return to its roots as a search engine, qz.com

Content Marketing

1. How The Daily Beast uses data to inform native ad strategy, digiday.com

2. Raising the Bar: A Publishing Volume Experiment on the Moz Blog, moz.com

3. The estranged bond between customer service and content marketing, www.branded3.com

Conversion Optimization

1. 39 Writing Techniques that Drive Website Conversions, blog.crazyegg.com

2. How to Avoid Web Form Conversion Killers, www.convinceandconvert.com

3. Interpreting your A/B test results, yoast.com

Copywriting, Design & Usability

1. How hearing ‘Hoofbeats’ can help with customer experience design, econsultancy.com

Domaining

1. Flood of wait-and-see dot-brands expected this week, domainincite.com

E-Commerce

1. 17 ways your ecommerce business can beat Amazon, econsultancy.com

2. Building for the future of B2B e-commerce, www.internetretailer.com

3. Conversion Tactic # 5: Order Confirmations and e-Receipts, www.govdelivery.com

4. If you buy it on Alibaba.com, will it sell on eBay?, www.internetretailer.com

5. New uses for the online shopping cart, www.retaildive.com

6. Optimize on Your E-commerce Site for More Sales, www.searchenginejournal.com

7. Shoppers Turn to Small Online Retailers for Unique, Hard-to-find Items, www.practicalecommerce.com

Email Marketing

1. 4 Creative Email Marketing Campaigns That Inspire Action, www.toprankblog.com

2. Frequency Optimization Depends on Engagement, returnpath.com

3. How I Increased My Email Conversions by 344%, www.jeffbullas.com

4. How to Design Emails That Always WOW Readers, blogs.constantcontact.com

5. The Betty Crocker Secret to Email Marketing that People Want, www.copyblogger.com

6. Why Facebook’s Ad System is Really the Worldâ��s Biggest Email System in Disguise, www.adweek.com

General Internet Marketing

1. Are Brands Taking Emojis Too Far?, contently.com

2. Effective CMOs are Creative CMOs, www.cmswire.com

Internet Marketing Industry

1. Adadyn Reports Strong H1 2015 and Appoints Senior Executives for Next Phase of Growth, www.businesswire.com

2. City Sports Selects BlueConic to Provide an Integrated Online and Offline Shopping Experience, www.businesswire.com

3. Frederic Joseph Joins Mobile Adtech Startup S4M As COO and UK CEO, s4mblog.wordpress.com

4. Progress Enriches Digital Experience for Global Enterprises with Latest Telerik Sitefinity Release, www.sitefinity.com

5. SmarterHQ Raises Additional $8 Million to Scale Predictive Marketing Platform, smarterhq.com

6. Sysomos Acquires Leading Social Marketing Platform Expion, www.marketwired.com

MarTech

1. 7 Ways to Use Marketing Automation to Grow Your Business, www.verticalresponse.com

2. Is Advertising Technology Making People’s Lives Easier?, adexchanger.com

3. More Marketing Tech Consolidation With Sysomos-Expion Deal, adage.com

Mobile/Local Marketing

1. 3 Things Your App Needs to Do to Retain New Users, www.usertesting.com

2. Beta testers can no longer post app reviews in prerelease iOS versions, iphone.appleinsider.com

3. How Apps Will Change the Future of Online Marketing, www.searchinfluence.com

4. How to Put Mobile to Use for Brands, www.nielsen.com

5. Introducing Send – designed for in-and-out email, blogs.office.com

6. Personalization: The Pillar of the Mobile User Experience, uxmag.com

Social Media

1. 11 Tools SMBs Can Use to Manage Social Media, streetfightmag.com

2. 13 Instagram Marketing Tips From the Experts, www.socialmediaexaminer.com

3. 8 Reasons Instagram’s Kevin Systrom Should Be Twitter’s CEO, blog.similarweb.com

4. Connect Brand Awareness and ROI, simplymeasured.com

5. Did Linkedin Throw Out the Baby with the Bath Water, www.convinceandconvert.com

6. Join us at Twitter Flight 2015, www.Twitter.com

7. LinkedIn Impressions, simplymeasured.com

8. Not on Instagram? You’re Missing Out on 300 Million Customers (and Growing!), www.marketingwords.com

9. Share your Yelp reviews on Facebook and Twitter!, biz.yelp.com

10. The Complete Comparison Guide for Retargeting on Facebook, blog.adstage.io

11. Top 5 Badass Twitter Influencers to Inspire your Social Voice, www.socialmediaexplorer.com

12. What Brands Can Learn from Customer Conversations on Social Media, www.adweek.com

13. When A Comment Is As Good As A Share, blog.newswhip.com

Video

1. AP Video on YouTube: Nearly 17,000 Hours of Archival News Footage, variety.com

2. Can Facebook Win the Video Marketing Battle?, www.marketingprofs.com

3. Can YouTube’s success survive coming deluge of mobile video content?, www.mobilecommercedaily.com

4. How to Create Compelling Live Broadcasts with Meerkat or Periscope, www.adweek.com

5. How upstart Tastemade is taking on food media giants with a distributed video strategy, digiday.com

6. How YouTube killed an extension with 300,000 users, thenextweb.com

7. Periscope Edges Meerkat in Users, www.adweek.com