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Marketing Day: 360-Degree TrueView Video Ads, Facebook Ad Report & MarTech Strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Ford Celebrated World Emoji Day By Tweeting Beautiful Images Made Out Of Emojis Automaker capitalizes on new “holiday” in creative way to remind people not to text and drive.

  2. Sling TV Launches Hilarious #TakeBackTV Video And Social Campaign Internet television service pokes fun at traditional cable providers in new marketing campaign.

  3. Best Practices for Click-to-Call for Mobile Search- July 28 Webcast What Paid Search Advertisers Need to Know to Compete in Today’s Mobile Climate

  4. YouTube 360-Degree Video Comes To TrueView Ads To encourage ad engagement, viewers can click a mouse or move their phones to experience video from all angles.

  5. This Quarter In Facebook: Engagement Rates Up As Costs Come Down Facebook advertisers should leverage video and mobile, says columnist Andrew Waber, and he dives into Nanigans’ data to show you why.

  6. 10 Questions To Guide Your Marketing Technology Strategy Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance.

  7. Yahoo Reports $1.24 Billion In Revenue For Q2 2015, Up 15% YoY Company says this quarter marks its most substantial revenue growth in nearly nine years.

  8. SmarterHQ Lands $8M Funding To Expand Predictive Marketing Platform Company has now raised $20 million since start of 2014.

  9. Microsoft Reports $22.2 Billion In Revenue For Its Q4 2015 CEO Satya Nadella says the company’s investments are paying off.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 11 Tools SMBs Can Use to Manage Social Media, streetfightmag.com

  2. 13 Instagram Marketing Tips From the Experts, www.socialmediaexaminer.com

  3. 8 Reasons Instagram’s Kevin Systrom Should Be Twitter’s CEO, blog.similarweb.com

  4. Connect Brand Awareness and ROI, simplymeasured.com

  5. Did Linkedin Throw Out the Baby with the Bath Water, www.convinceandconvert.com

  6. Join us at Twitter Flight 2015, www.Twitter.com

  7. LinkedIn Impressions, simplymeasured.com

  8. Not on Instagram? You’re Missing Out on 300 Million Customers (and Growing!), www.marketingwords.com

  9. Share your Yelp reviews on Facebook and Twitter!, biz.yelp.com

  10. The Complete Comparison Guide for Retargeting on Facebook, blog.adstage.io

  11. Top 5 Badass Twitter Influencers to Inspire your Social Voice, www.socialmediaexplorer.com

  12. What Brands Can Learn from Customer Conversations on Social Media, www.adweek.com

  13. When A Comment Is As Good As A Share, blog.newswhip.com

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