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Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than...

Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Attribution modeling, getting in the ABM game, Google Partners Program
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: SMX West, new Instagram feature, optimizing for attention
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

10 reasons you need to attend SMX West
For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to...

Marketing Day: Reddit’s new VP of ad products, ABM tools, evolution of inbound marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: The MarTech agenda, Amazon’s targeted product sampling ad tests, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

The MarTech agenda is live. See what’s in store & join us in San Jose!
Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead:...

Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Account-based marketing tools: What you need to know
This 60-page guide from MarTech Today brings together everything you need to know about account-based marketing tools and implementing...

Marketing Day: Amazon adopts viewability standard, post-holiday return season, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Cision buys Falcon.io, Facebook Click-to-WhatsApp ads, retail in 2018
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising
Here’s our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the...

20 expert predictions: Here’s what successful marketers will do in 2019
Mobile 2019 mobile marketing predictions from industry veterans Augmented reality will continue to give marketers the ability to layer on...

Year in Review: Top 10 digital marketing expert columns of 2018
All year long, digital marketing experts share their in-depth knowledge and timely advice to help others. Here’s a look at the ten most...

Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Media buyers react to NYT Facebook report, localized social marketing, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Successful marketing teams tackle this challenge
Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the...
























