Marketing Day: SMX West, new Instagram feature, optimizing for attention

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

10 reasons you need to attend SMX West Jan 10, 2019 by Marketing Land For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more.
Here’s how brands can leverage social returns in 2019 Jan 10, 2019 by Penny Wilson A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy.
Instagram lets marketers share posts across multiple accounts Jan 9, 2019 by Amy Gesenhues Instagram says the new feature was designed to provide a better experience for people who often post to multiple accounts
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges Jan 9, 2019 by Robin Kurzer How viewability expectations are evolving and what that means for marketers.
The state of local SEO — get industry insights for 2019 Jan 9, 2019 by Digital Marketing Depot Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today’s marketers need both the big picture — relating to customers in the real world — as well as little details like questions submitted on a Google Knowledge Panel.

Square rolls out in-app payments mobile SDK Jan 10, 2019 by Greg Sterling Company says it’s now the only ‘first party omni-channel payments platform’ for in-store, online and in-app.