Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
What is attribution modeling? Jan 11, 2019 by Robin Kurzer Everything you need to know about attribution, including its benefits and limitations.
Here’s why you should get into the ABM game Jan 11, 2019 by John Steinert Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it.
Opinion: Google Partners Program incentives should include actual client goals Jan 11, 2019 by Kirk Williams Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals?
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges Jan 10, 2019 by Robin Kurzer How viewability expectations are evolving and what that means for marketers.
The MarTech Minute: Data Decisions gains speed, in-flight optimization from IRI, more Jan 11, 2019 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.
Online Marketing News From Around The Web:
An Incomplete History of SurveyMonkey, Scatterplot
Closing The Gap Between Marketers And Technology, AdExchanger
Powerful Social Media Statistics in 2019 (That You Should Care About), Ignite Visibility
Sneak Peek: Q4 2018 Holiday Season Recap – Search, Social, & Ecommerce Advertising Performance, Kenshoo
Your Old Tweets Give Away More Location Data Than You Think, WIRED
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