An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach.
This 60-page guide from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software into your business. Topics covered include:
Critical elements for ABM success.
Who the leading players are in ABM.
What you should look for in an ABM solution.
What trends are driving the adoption of ABM software.
Also included in the report are profiles of 22 account-based management vendors, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.
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