Marketing Day: Media buyers react to NYT Facebook report, localized social marketing, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Why every multi-store brand needs a ‘localized social marketing’ strategy Dec 19, 2018 by Greg Sterling 70% of social brand engagement on Facebook is happening on local Pages.

2. Successful marketing teams tackle this challenge Dec 19, 2018 by Scott Brinker Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose.

3. Facebook’s ‘Clear History’ feature delayed until spring 2019 Dec 19, 2018 by Amy Gesenhues Users will be able to disassociate browsing history from their accounts, which may have implications for retargeting on the platform.

4. NYT report on Facebook’s data deals won’t sway advertisers, say media buyers Dec 19, 2018 by Ginny Marvin Advertisers remain focused on performance, and so far it’s holding.

5. Oath to become Verizon Media Group as telecom doubles down on umbrella brand Dec 19, 2018 by Amy Gesenhues Since the its inception a year and a half ago, Oath’s has failed to compete with the likes of Google and Facebook in the digital ad space.

6. Study finds 61 percent of electronics reviews on Amazon are ‘fake’ Dec 19, 2018 by Greg Sterling The problem appears much larger than most consumers realize and presents a huge challenge for honest sellers.

7. Data ownership is shifting so enterprises are stepping up their tech game Dec 19, 2018 by Julian Baring Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019.

8. 3 prospecting features for Google Display campaigns Dec 18, 2018 by Ginny Marvin These relatively new features are aimed at reaching new customers with Display campaigns.

9. Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices Dec 18, 2018 by Barry Levine At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.

10. IBM points to Director of Marketing Data as ‘hottest new role’ Dec 18, 2018 by Barry Levine With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams Dec 19, 2018 by Greg Sterling Up to 80 percent of bidstream location data found to be either ‘fraudulent or suspicious.’

Online Marketing News From Around The Web:

1. 6 Lead-Generation Platforms for Local Businesses, Street Fight

2. Artificial Intelligence in action: 4 ways marketers can use AI, Ad Age

3. As Facebook Raised a Privacy Wall, It Carved an Opening for Tech Giants, The New York Times

4. Let’s Clear Up a Few Things About Facebook’s Partners, Facebook Newsroom

5. Mobile developers grow optimistic about in-game ads, study says, Mobile Marketer

6. Publishers Don’t Have An Ad Problem. They Have A Product Problem., AdExchanger

7. The best 7 email sign-up forms we’ve ever seen, My Emma

8. What Is A Brand Influencer? Definition, Traits, & Examples, MediaKix

9. Why Advertising on Pinterest Should be Your New Year’s Resolution, Brand Networks