Jan 14, 20192 min read

Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities Jan 14, 2019 by Amy Gesenhues The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape.
Google decision to yank comments from webmaster blog highlights user-generated content challenges Jan 14, 2019 by Amy Gesenhues If Google can’t filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?
Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes.
Marketers react to Gartner finding: Martech spending now exceeds staff costs Jan 11, 2019 by Barry Levine A recent report by the research firm indicates that a corner may have been turned for marketing budgets.
Mobile carriers end data sharing with location aggregators; should marketers worry? Jan 11, 2019 by Greg Sterling Carriers are not the only sources of location data; their moves won’t be a significant blow to the ecosystem.

Salesforce launches Einstein Visual Search for retailer product discovery Jan 14, 2019 by Barry Levine This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
Join your tribe at MarTech Jan 14, 2019 by Scott Brinker Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than most organizations can implement. Sound familiar? Then we suggest you attend The MarTech® Conference, April 3-5 in San Jose.