Jan 7, 20192 min read

Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships Jan 7, 2019 by Amy Gesenhues The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists “end-to-end.”
Help us anonymously benchmark marketing operations and technology salaries Jan 7, 2019 by Scott Brinker Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.
How marketers can counter chatbot backlash Jan 7, 2019 by Barry Levine With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths Jan 7, 2019 by Greg Sterling Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.

The MarTech agenda is live. See what’s in store & join us in San Jose! Jan 7, 2019 by Scott Brinker Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.