GE Healthcare’s US Life Sciences headquarters in Marlborough, Massachusetts, via the company’s Instagram account. In this look into how...

From Marketing Land: Local SEO in 2017 and beyond: managed strategy vs. automation Sep 7, 2016 by Andrew Beckman There are many great...

When you’re in startup mode, awareness is everything. And event marketing combines awareness with message testing, audience...

From Marketing Land: How you can better communicate PPC industry updates to clients Sep 6, 2016 by Matt Umbro PPC is about more than...

Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on...

For most Super Bowl advertisers, game-day is just the beginning, with many advertisers pushing out their campaigns weeks, and even...

From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the...

From Marketing Land: Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcasts Sep 1, 2016 by Tim Peterson ...

I do believe, however, that achieving the ideal state of marketing should be something that drives every marketing organization. It...

You may not have noticed, but things are changing substantially in the local search space. Google has made several moves this year that...

My goal has been to show advertisers how to embrace, not fear, the federal ad regulations governing them and their partners. In highly...

From Marketing Land: Search competitor analysis: backlinks, keywords and pages Aug 31, 2016 by Andrew Dennis Columnist Andrew Dennis...

There are probably countless articles on Marketing Land (and Search Engine Land) that encourage readers not to put all of their marketing...

From Marketing Land: Kontakt’s product releases point to a new phase of beacon evolution Aug 30, 2016 by Barry Levine Its new ecosystem...

The European Commission (EC) has announced that Apple must pay more than $14 billion in back taxes. In its expected ruling, the EC...

According to an article in the Financial Times, Apple is about to be hit with a “multi-billion tax bill” by the European Commission....

From Marketing Land: Step by step, physical grocery stores are becoming back ends for online shopping Aug 29, 2016 by Barry Levine ...

Google doesn’t often pre-announces penalties, but it did that recently with the news that “intrusive interstitials” on mobile devices...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

From Marketing Land: Chatsuite announces new chatbot creation and management features for agencies Aug 25, 2016 by Barry Levine The...