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Marketing Day: Re-engaging email subscribers, Facebook’s vertical video & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Compare 16 leading local marketing automation tools Aug 26, 2016 by Digital Marketing Depot Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits.

  2. Marketers, make sure you are not being list-bombed and blocked by Spamhaus Aug 26, 2016 by Barry Levine Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses.

  3. 7 quick SEO hacks for the SEO newbie Aug 26, 2016 by Stephan Spencer Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.

  4. 7 steps for re-engaging your email subscribers Aug 26, 2016 by Sol Orwell How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board.

  5. Think smartphones are just about the bottom of the funnel? Think again. Aug 26, 2016 by Greg Sterling Survey data show that 56 percent use their mobile devices most often at home.

  6. 2016 is finally the “year of the video” Aug 26, 2016 by Grace Kaye Video is all around us online these days, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide.

  7. Facebook now officially showcases vertical videos in mobile news feeds Aug 26, 2016 by Tim Peterson Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds.

  8. Every call is becoming data: Rich customer data revolutionizes call analytics Aug 26, 2016 by Andrew Osmak Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.

  9. 16 experts share how to boost results from your current content marketing Aug 26, 2016 by Quinn Whissen How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 7 Social Media Marketing Apps You Need Now, www.convinceandconvert.com

  2. Are You Busy Doing the ‘Right’ Things on LinkedIn?, www.copyblogger.com

  3. Building a country and language detection pipeline, engineering.pinterest.com

  4. Facebook Referrals to Media Sites Decline on the Desktop, www.emarketer.com

  5. How a GIF of Aly Raisman’s Floor Routine Got Me Permanently Banned From Twitter, www.linkedin.com

  6. How I’m Promoting My Webinar Series with Facebook Ads, www.jonloomer.com

  7. How to opt out of sharing your WhatsApp info with Facebook, techcrunch.com

  8. LinkedIn Scraped by Bad Bots in Massive Scale Attack, www.cmswire.com

  9. Organically shared Facebook content is the new marketing, www.mobilecommercedaily.com

  10. Real Life Social Marketing Examples, smallbiztrends.com

  11. Snapchat Attracts More Campaign Spending, adage.com

  12. Social Media Keyboard Shortcuts Cheatsheet 2016, www.blogherald.com

  13. Tap Into Professional Knowledge with Content Search at LinkedIn, blog.linkedin.com

  14. The Impact of Instagram Stories on Influencer Marketing, www.adweek.com

  15. Twitter Said to Work on Anti-Harassment Keyword Filtering Tool, www.bloomberg.com

  16. Want To Run Promoted Stickers On Twitter? It’ll Cost At Least $500,000, www.buzzfeed.com

Video

  1. 14 Million People Watched The Trump Tower Climber on Facebook Live, media.fb.com

  2. BuzzFeed Is Ready to Step Up Its Game in News Video, adage.com

  3. Facebook Live Is Great for Real Time Content Marketing, www.webinknow.com

  4. Facebook’s video editor is embarrassingly old, and Apple is creeping, techcrunch.com

  5. How British brands are using Facebook Live, digiday.com

  6. How to Make Your Own Explainer Video, blog.crazyegg.com

  7. The Facebook Video Statistics You Need To Know In 2016, mediakix.com

  8. This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other, www.adweek.com

  9. Video Production: How to Create Quality Videos Quickly, www.socialmediaexaminer.com

  10. Watch out, YouTube, Amazon’s driving subscription revenue for video creators, digiday.com

  11. Yahoo Esports and ESL Team Up for Live Streaming, yahoo.tumblr.com

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