Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Step by step, physical grocery stores are becoming back ends for online shopping Aug 29, 2016 by Barry Levine Walmart, Kroger, ShopRite and other traditional chains are jumping aboard, as physical store-less grocery providers like Amazon are moving in.
4 e-commerce link building tactics that still work in 2016 Aug 29, 2016 by Christian Sculthorp Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
[PODCAST] Marketing Land Live #25: Google’s interstitial penalty, AdSense limits removed & more Aug 29, 2016 by Matt McGee As Marketing Land Live switches to an audio-only podcast, we talk about Google’s plans to penalize certain mobile interstitials, a change of heart from AdSense and Amazon’s latest expansion.
Is your email a casualty of the war on spam? Aug 29, 2016 by Jose Cebrian If your messages aren’t getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a “good” sending reputation.
How to use Google Analytics audience data to make media and marketing decisions Aug 29, 2016 by Andrew Ruegger Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data.
Facebook removes story descriptions for Trending Topics & replaces with number of mentions Aug 26, 2016 by Amy Gesenhues Previously, Facebook’s Trending Topics included a brief description, but now it will only show number of mentions the topic has received.
Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV Aug 26, 2016 by Barry Levine The company says this is the first time marketers can use web-like audience targeting for ad-supported TV seen via Roku, Apple TV or game consoles.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
4 Misconceptions with Affiliate Marketing, www.practicalecommerce.com
Analytics
Leaking Leads? Here’s How to Plug Your Analytics Gaps, blog.kissmetrics.com
Blogs & Blogging
How to Add Web Browser Push Notifications to Your Blog, www.socialmediaexaminer.com
The Pros and Cons of Long Posts, problogger.com
Business Issues
Amazon known for its soul-crushing work culture, is piloting a 30-hour workweek, qz.com
Apple faces multibillion tax bill in EU ruling, www.ft.com
China introduces far-reaching new internet ad law: Why it matters, www.econsultancy.com
How Apple uses machine learning, venturebeat.com
Content Marketing
How to Leverage Newsjacking Without Being a Jerk, www.convinceandconvert.com
National Geographic’s Strategies for Great Content, www.socialbakers.com
NewsWhip Survey: The State of Content & Social Strategy 2016, www.newswhip.com
What Can Luke Skywalker Teach You About Content Marketing? Well, Nothing But …, smallbiztrends.com
Why is Content Marketing Today’s Marketing? 10 Stats That Prove It, contentmarketinginstitute.com
Conversion Optimization
Copywriting, Design & Usability
27 Free Web Design Elements, Summer 2016, www.practicalecommerce.com
4 UI Design Lessons For Underserved Markets, www.fastcodesign.com
The Credibility Conundrum: Can Design Build Trust?, www.copyblogger.com
Ways To Reduce Content Shifting On Page Load, www.smashingmagazine.com
Display & Contextual Advertising
5 Ways To Improve Display Performance By Using Layered Targeting, www.ppchero.com
Domaining
Are .mail, .home and .corp safe to launch? Applicants think so, domainincite.com
E-Commerce
Amazon’s suspensions don’t sit well with smaller marketplace sellers, www.internetretailer.com
B2B Ecommerce: Pros and Cons of SaaS Platforms, www.practicalecommerce.com
Ditch Amazon: The Reason Many Retailers Are Leaving, multichannelmerchant.com
Facebook Messenger for Ecommerce: Human Versus Inhuman Chatbots, company-enterprise.myshopify.com
How To Use Analytic Alerts to Improve E-Commerce Sales, www.cmswire.com
Is Virtual Reality the Next Frontier for E-Commerce?, www.cmswire.com
Email Marketing
2Q16 Email Deliverability Benchmarks, www.marketingprofs.com
5 Ways to Organize Email Marketing to Achieve Higher ROI, www.ducttapemarketing.com
How to Build a Great Email Newsletter, contently.com
Personalization hikes retail email open rates 27%, www.retaildive.com
Why Email Should Be at the Center of Your Social Strategy, www.adweek.com
General Internet Marketing
10 Tips to Build an Effective Online Marketing Strategy, smallbiztrends.com
Gen Y: How To Target The Largest Consumer Group In History, www.searchenginepeople.com
How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy, contentmarketinginstitute.com
The Creative Director Role Will Not Exist in 10 Years, adage.com
The Importance of Lead Validation in Internet Marketing, multichannelmerchant.com
Internet Marketing Industry
MarTech
Facebook’s Mark Zuckerberg hopes to show off his Jarvis-like home AI next month, techcrunch.com
IBM Wants You to Know AI Is Not Futuristic — It’s Here Now, adage.com
Smart and Simple MarTech – How to Change the Tires While Driving, www.martechadvisor.com
The Scatter Market Plateaus; Venture Capital Has Slowed For Ad Tech, adexchanger.com
Three Tools to Turn Your Brand Story into an Interactive Visual, www.internetmarketingninjas.com
What to Consider When Choosing a Marketing Automation Platform, www.searchenginejournal.com
Mobile/Local Marketing
6 Key Pointers for Marketers as Mobile Becomes Ubiquitous, www.martechadvisor.com
Apple, app-ification and the power of chatbots, www.mobilecommercedaily.com
Messenger apps are the new king of mobile, venturebeat.com
WhatsApp Wants to Help Businesses Reach Its Users, www.emarketer.com
WordPress for iOS Adds People and User Role Management, wptavern.com
Reputation Management
How to Improve the Reputation of Your Company’s HR Department, smallbiztrends.com
Social Media
4 Social Commerce Tips Guaranteed to Double Your Revenue, www.adweek.com
5 Social Media Marketing Ideas for the Holidays Drawn From This Facebook Study, smallbiztrends.com
8 Big Changes To LinkedIn Groups That Will Enhance Your Social, www.jeffbullas.com
As WhatsApp starts sharing data with Facebook, some brands see dollar signs, digiday.com
Facebook CEO says group will not become a media company, www.reuters.com
Facebook will let users themselves activate Safety Check for emergency situations, venturebeat.com
Germany wants Facebook to take initiative in fight against online hate, www.reuters.com
How to Easily Create a Facebook Loop Giveaway, www.socialmediaexaminer.com
How to Launch a Social Media Contest, www.martechadvisor.com
Instagram Stories Are Here: What You Need to Know, blogs.constantcontact.com
Instagram Stories diverges from Snapchat by suggesting who to follow, techcrunch.com
No Filter: DJ Khaled and the FTC’s Snapchat Problem, contently.com
Snapchat to launch behavioral targeting for advertisers, www.businessinsider.com
Tips for Integrating Your E-business with Social Networks, multichannelmerchant.com
Tracking Instagram’s money-flipping scammers, techcrunch.com
Twitter Promoted Stickers Go to the Movies, www.adweek.com
Video
Can Augmented VR Turn Window Shoppers Into Buyers?, streetfightmag.com
Does Pinterest Have The Right Video Ad Strategy?, adexchanger.com
Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed, www.adweek.com
Gatorade is running a Serena Williams Snapchat video game ad, digiday.com
Here’s how shoppable video will (finally) work, venturebeat.com
PewDiePie is starring in a new game about being a YouTube star, www.theverge.com
The Biggest Challenges of Video-Based Learning, www.marketingprofs.com
The Biggest Facebook Videos of the Rio Olympics, www.newswhip.com
Twitch Could Be a $20 Billion Dollar Company Inside Amazon, backchannel.com
Why Online Video is Essential to Omnichannel Success, www.martechadvisor.com
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