Sep 1, 20165 min read

Marketing Day: Periscope gets monetized, Facebook mobile ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcasts Sep 1, 2016 by Tim Peterson Twitter’s Periscope and Facebook Live are dabbling in more TV-quality broadcasts in apparent hopes of attracting TV-loving audiences and advertisers.
Periscope gets monetized: New Twitter functionality makes brands money Sep 1, 2016 by Tamar Weinberg Periscope takes the path of monetization, with a launch that includes Andy Roddick during the US Open.
AI-powered Revuze enters US market to help brands figure out what’s bothering customers Sep 1, 2016 by Barry Levine The Israel-based company says its ‘brand health indicator’ tool doesn’t need the hand-holding required by other customer analysis platforms.
How to achieve the ideal state of marketing Sep 1, 2016 by Scott Rayden What’s the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth.
Most exciting development for Weight Watchers’ top marketer? Oprah, of course! Sep 1, 2016 by Amy Gesenhues Get to Know: Weight Watchers Senior Vice President of Marketing Maurice Herrera
[PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation Sep 1, 2016 by Matt McGee In this week’s podcast, we bring in four local search experts who’ll be speaking at SMX East to talk about several of the current trends affecting small and local businesses.
How to manage ad partners in regulated industries: Pharma (part 5 of 5) Sep 1, 2016 by Lori Weiman In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations.
When you buy marketing software, know that you are buying into an ecosystem Sep 1, 2016 by Jeffrey L. Cohen The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.
Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach Aug 31, 2016 by Tim Peterson Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker.
Everything you need to know about predictive marketing analytics platforms Aug 31, 2016 by Digital Marketing Depot “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools.
Ibotta launches ‘first app-to-app affiliate program’ Aug 31, 2016 by Barry Levine Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other apps.