Aug 25, 20165 min read

Marketing Day: Chatsuite chatbots, Amazon Vehicles & StubHub’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Chatsuite announces new chatbot creation and management features for agencies Aug 25, 2016 by Barry Levine The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand.

Are marketers missing the mark on mobile? Aug 25, 2016 by Digital Marketing Depot A recent study from Oracle, conducted in conjuction with Social Media Today, found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are performing the best and why most marketers are planning a mobile strategy next.

Optimizing your internal link structure Aug 25, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links.

3 things every PPC beginner needs to try Aug 25, 2016 by Brett Middleton Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!

Facebook paid $22 billion for WhatsApp’s user data, and now it’s getting it Aug 25, 2016 by Tim Peterson WhatsApp’s updated privacy policy states that it will share people’s account information with Facebook and will let businesses send them messages.

Bing Ads Editor now supports separate ads for search and MSN.com native ads Aug 25, 2016 by Ginny Marvin Advertisers can create custom ads for native placements in bulk.

Amazon launches Vehicles, a new destination for car shoppers Aug 25, 2016 by Matt McGee You can’t buy cars (yet?) on Amazon.com, but the company wants Amazon Vehicles to be a car buyer’s starting point for research.

Snapchat is pushing for shorter ads between Stories, within Live Stories Aug 25, 2016 by Tim Peterson With people primed to skip an ad after two seconds, Snapchat is pushing brands to cut their ads between Stories to seven seconds and those within Live Stories to five seconds.

A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket” Aug 25, 2016 by Amy Gesenhues Launched in May, StubHub’s rebranding efforts included its first-ever global campaign, aimed at reaching a wider variety of audiences.

Email marketing is more than just hitting the send button Aug 25, 2016 by Alyssa Nahatis Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement.

From great to world-class: How the CMO of Belkin International transformed his organization Aug 25, 2016 by Nadine Dietz & Erica Seidel Moving from a channel-led approach to one that embraces every brand touch point doesn’t happen overnight. Contributors Erica Seidel and Nadine Dietz interviewed Belkin CMO Kieran Hannon about the shifts he’s made since joining the electronics company.

The wonderful, horrible world of creating a new product category Aug 25, 2016 by Peter Isaacson Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals.

Jivox launches dynamic personalization for video ads Aug 25, 2016 by Ginny Marvin Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more.
Twitter adds a button for people to direct-message businesses from their sites Aug 24, 2016 by Tim Peterson Twitter and Facebook continue to try to one-up each other as the place online for people to publicly and privately contact businesses.

ScribbleLive buys SEO platform Linkdex Aug 24, 2016 by Barry Levine The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.