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Marketing Day: Snapchat Local Stories, Google Play Store & Adobe live video


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Local SEO in 2017 and beyond: managed strategy vs. automation Sep 7, 2016 by Andrew Beckman There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.

  2. Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone Sep 7, 2016 by Tim Peterson Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific Stories.

  3. Is Google filtering your business in the local search results? Sep 7, 2016 by Joy Hawkins Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter.

  4. Google is adding a second ad slot in Play Store search results Sep 7, 2016 by Ginny Marvin Two updates were introduced for search ads in Google Play store.

  5. Adobe adds live video ad insertion and tighter video stream measurement Sep 7, 2016 by Barry Levine The announcements are the latest in the company’s ongoing effort to tie online video/TV more closely to online marketing tools and techniques.

  6. MarTech Europe is just 2 months away, don’t miss out! Sep 7, 2016 by Scott Brinker We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations.

  7. From insight to action: 3 common pitfalls and strategies for more actionable data Sep 7, 2016 by Jordan Elkind How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.

  8. How most startups do events wrong…and 6 ways to do them right Sep 7, 2016 by Megan Hannay Looking to get the most out of an event? Whether you’re sponsoring or attending solo, columnist Megan Hannay discusses six tips to consider when choosing what to attend.

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