“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide,...
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Marketing Day: Bing’s deal with CBS Interactive, HotelTonight’s CMO & Allo news
From Marketing Land: Bing adds CBS Interactive to roster of syndication partners Sep 21, 2016 by Ginny Marvin The deal will extend the...
Marketing Day: Google Data Studio, Facebook’s new retail ads & more
From Marketing Land: MarTech Europe preview: here’s what to expect in 6 weeks Sep 20, 2016 by Scott Brinker We’re only six weeks away...
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
view it here; there are over 100 agencies on the list. You’ll notice that more than 80 percent of the agencies listed are independent. To...
Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!
SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices...
Marketing Day: Salesforce’s Einstein, Twitter ups character limit & top 10 video creators
From Marketing Land: Salesforce introduces Einstein — an AI layer for all its clouds Sep 19, 2016 by Barry Levine The company is going...
Read Gartner’s “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”
This definitive survey of over 300 top marketing organizations reveals the areas where business are increasing funding for marketing...
Marketing Day: Google’s biggest ad updates, Twitter’s NFL live stream & SAP’s
From Marketing Land: Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers Sep 16, 2016...
Marketing Day: Twitter’s new customer service tools, Facebook attribution & more
From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ Sep 15, 2016 by Barry...
Congress on the cusp of national review protection law
Two years ago, California signed into law what was popularly called the “Yelp bill.” It prohibited use of “non-disparagement” clauses in...
Marketing Day: Amazon lowers Echo Dot price, holiday ad tips & new Twitter apps
From Marketing Land: Salesforce opens up Lightning Bolt portal templates for specific business needs Sep 14, 2016 by Barry Levine The...
Sustainable competitive advantages in digital marketing
It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or...
7 great reads to drive your marketing career
With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing...
Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business
From Marketing Land: YouTube launches YouTube Community beta for select group of video creators Sep 13, 2016 by Amy Gesenhues Still...
Two weeks to SMX East – Register now!
In two weeks, SEOs and SEMs will gather at the largest search marketing conference on the East Coast: SMX East. SMX East will be held in...
Marketing Day: YouTube’s top 10 ads, Facebook Messenger buy button & more
From Marketing Land: Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10 Sep 12, 2016 by Amy Gesenhues Nike’s...
[PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more
Apple dominated the news space this week with its iPhone 7 and other hardware announcements, but marketers should be paying more...
Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
article, we are reminded once again that employees are departing to join large technology companies such as Google or Facebook. For many...
Marketing Day: Google’s AMP viewer, Facebook Lookalikes & digital storytelling
From Marketing Land: Facebook’s humanless sifting of trending news suggests some AI needs supervision Sep 9, 2016 by Barry Levine As AI...
Marketing Day: Google buys Apigee, LinkedIn adds conversion tracking & more
From Marketing Land: Facebook makes it easier for brands to cross-post videos produced by publishers Sep 8, 2016 by Tim Peterson Facebook...
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