Sep 20, 20165 min read

Marketing Day: Google Data Studio, Facebook’s new retail ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

MarTech Europe preview: here’s what to expect in 6 weeks Sep 20, 2016 by Scott Brinker We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.
Drive PLA profits with keyword segmentation Sep 20, 2016 by Digital Marketing Depot Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded.
Videology joins Screenvision to make movie theater ads more targeted Sep 20, 2016 by Barry Levine The alliance offers a new layer of audience data and allows advertisers to buy online, TV and movie theater inventory via one platform.
Can an ad-free, subscription-based social network exist? Sep 20, 2016 by Patrick Armitage Maybe the idea of an ad-free social media platform isn’t pie in the sky. Columnist Patrick Armitage believes customers would be willing to pay for a better online experience.
What is Google Data Studio and how can you use it? Sep 20, 2016 by Sherry Bonelli Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
Loyalty a key tool to drive retailer app adoption, says Belly Sep 20, 2016 by Greg Sterling Company launching new cloud-based enterprise loyalty platform for retailers.
Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors Sep 20, 2016 by Tim Peterson Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit.
Go for the gold: Mastering cross-device marketing Sep 20, 2016 by Mike Sands How do you win big in digital marketing? Columnist Mike Sands says it’s all about knowing your customer across devices.
Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’ Sep 20, 2016 by Barry Levine The two-year-old startup is attempting to add time to space data, creating a dynamic predictive engine that is more SimCity than Google Maps.
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired? Sep 20, 2016 by David Rodnitzky In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.
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