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Writer's pictureFahad H
Sep 15, 20165 min read

Marketing Day: Twitter’s new customer service tools, Facebook attribution & more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.

  2. Congress on the cusp of national review protection law Sep 15, 2016 by Greg Sterling Bill seeks to prevent use of non-disparagement clauses to silence consumer reviews.

  3. Adobe Target expands beyond A/B testing to automated optimization of user experience Sep 15, 2016 by Barry Levine The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.

  4. Using social metrics + SEO + questions to create content that drives inbound traffic Sep 15, 2016 by Matthew Barby How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.

  5. Common PPC mistakes and how to avoid them Sep 15, 2016 by Laura Collins Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.

  6. Twitter now lets brands say when they’re available to respond to tweets Sep 15, 2016 by Tim Peterson Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message.

  7. Search takes to the cloud as users engage with new actions Sep 15, 2016 by Christi Olson Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.

  8. 4 solutions to dial in your Facebook attribution Sep 15, 2016 by Brad O’Brien If your grasp of your Facebook ads attribution is murky, you’re not alone. Columnist Brad O’Brien offers four solutions to help you get a solid understanding of its role in the customer journey.

  9. 6 quick steps to jump-start your influencer marketing program Sep 15, 2016 by Blaise Lucey How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.

  10. How the ‘average user’ has ruined e-commerce experiences Sep 15, 2016 by Liad Agmon Contributor Liad Agmon explains why the ‘average user’ is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

  1. 9 Ways Mobile Apps Help Your Business During The Holiday Season, smallbiztrends.com

  2. Driving App Engagement With Personalization Techniques, www.smashingmagazine.com

  3. Facebook’s Carolyn Everson: Brands Helped Drive Us To Mobile, adage.com

  4. Getting rich push notifications right in Apple’s iOS 10, www.mobilecommercedaily.com

  5. Half of America isn’t downloading smartphone apps anymore, but some demographics are still avidly downloading away, qz.com

  6. Is Facebook Bringing Back Rooms App as Part of Messenger?, www.adweek.com

  7. Mobile Advertising Statistics & Trends, www.wordstream.com

  8. Mobile apps responsible for 80% of digital media growth, www.mobilecommercedaily.com

  9. Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising, www.adweek.com

  10. What Makes Smartphone Owners Download an App?, www.emarketer.com

  11. Why Brands Need to Budget for Beautiful Creative on Mobile, adage.com

Other Items

Reputation Management

Social Media

  1. 3 Inherent Influencer Benefits From Twitter’s New Updates, www.adweek.com

  2. 6 Ways Businesses Leverage Social Media During Live Events, www.socialmediaexaminer.com

  3. 7 Regrettable Things About LinkedIn Ads, smallbiztrends.com

  4. Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI, conversionxl.com

  5. Have You Checked Out New Twitter Promoted #Stickers?, blog.adstage.io

  6. How Nestle and Facebook Work Together as Digital Marketing BFFs, www.adweek.com

  7. How to Organize & Analyze Your Facebook Ads, www.amyporterfield.com

  8. Inside the murky world of social media influencer talent representation, digiday.com

  9. The Truth About Social Media Marketing Budgets, smallbiztrends.com

  10. These Graphics Show Why Facebook Is a Prime Place to Target Foodies, www.adweek.com

  11. Twitter Ads Objective Head-to-Head for Branding Campaign Wins, www.aimclearblog.com

  12. Why Facebook embraced the ad network model, digiday.com

  13. Why I Was Dead Wrong About Snapchat, www.socialmediaexplorer.com

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