Sep 12, 20165 min read

Marketing Day: YouTube’s top 10 ads, Facebook Messenger buy button & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10 Sep 12, 2016 by Amy Gesenhues Nike’s Olympic-themed “Unlimited You” wins No. 1 spot, but Clash Royale was the big brand winner dominating half the list.
Facebook Messenger adds buy button, native payments and links bots to Facebook ads Sep 12, 2016 by Tim Peterson Facebook is making it easier for people to buy from Messenger bots and giving those bots new tools to increase sales.
Instagram adds the ability to hide offensive & inappropriate comments Sep 12, 2016 by Greg Finn Dislike vulgarity & inappropriate speech? Instagram can help block the hate in comments with a new feature.
Unruly now offers biometric measurement of video ads Sep 12, 2016 by Barry Levine The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva, and sound analysis from Moodagent.
New MarTech Intelligence Report: Digital Analytics Platforms Sep 12, 2016 by Digital Marketing Depot With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management and mobile measurement and optimization.
Digital transformation is like changing a tire while driving. Challenging… but possible. Sep 12, 2016 by Marketing Land Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings.
[PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more Sep 12, 2016 by Matt McGee In this week’s podcast, we talk about the Apple hardware announcement, the latest Google algorithm chatter and an EU case that suggests some types of links may be against the law.
Forget who’s leaving. How about who’s staying? How to evolve your agency creative department Sep 12, 2016 by Allison Kent-Smith How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department.
Why sales chat needs to be part of your multi-channel strategy Sep 12, 2016 by Tamar Weinberg Live chat is a powerful sales tool, so don’t confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy .
Twitter rolls out an app for Amazon’s Alexa voice assistant Sep 9, 2016 by Tim Peterson People can ask Amazon’s Alexa to read out their Twitter timelines as well as topics that are trending on the social network.