Sep 14, 20165 min read

Marketing Day: Amazon lowers Echo Dot price, holiday ad tips & new Twitter apps

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Salesforce opens up Lightning Bolt portal templates for specific business needs Sep 14, 2016 by Barry Levine The new offerings build on last year’s launch of its Community Cloud template.
Everything you need to know about marketing automation platforms in one report Sep 14, 2016 by Digital Marketing Depot B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and more.
Amazon cuts price of Echo Dot, launches devices in UK & Germany Sep 14, 2016 by Matt McGee In a bid to make the smaller Echo Dot a must-buy, Amazon cuts the price almost in half. Company also launches Alexa products in two European countries.
Sustainable competitive advantages in digital marketing Sep 14, 2016 by Eric Enge Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
When to end your client/link provider relationship Sep 14, 2016 by Julie Joyce Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye.
AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus Sep 14, 2016 by Ginny Marvin It remains unclear if the ad blocker’s controversial ad exchange will get off the ground.
8 tips to make sure your Google profile images boost your local search results Sep 14, 2016 by Wesley Young Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
Connecting the dots: How the customer data platform solves what ails marketers Sep 14, 2016 by Josh Manion How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms.
Now you can move Google Analytics properties to other accounts in two steps Sep 14, 2016 by Ginny Marvin The new property-moving feature finally makes it easy to reorganize properties — all of their views — into other accounts.
7 great reads to drive your marketing career Sep 14, 2016 by Mary Wallace Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations.
The stat-backed holiday advertising tips to know for 2016 Sep 14, 2016 by Andrew Waber As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies.
Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV Sep 14, 2016 by Tim Peterson Twitter’s TV apps will broadcast live NFL games and Bloomberg shows, as well as Periscope streams, Vine clips and normal tweets.

Google updates Universal App Campaign targeting, touts 3 billion app installs from ads Sep 14, 2016 by Ginny Marvin The new version is aimed at delivering higher-value customers to app marketers with machine learning.
Google introduces TrueView for Action ads on YouTube Sep 14, 2016 by Ginny Marvin Display tailored call to action banners while video ads play.
Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing platform.