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Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. YouTube launches YouTube Community beta for select group of video creators Sep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators more ways to engage with followers.

  2. Turn your online searches into in-store sales Sep 13, 2016 by Digital Marketing Depot In this guide from SweetIQ, you’ll discover how to build and analyze your online to offline conversion funnel. You’ll also get: The 4 critical elements you can use to drive more in-store sales The 4 keys to good local marketing 4 action items for fixing your findability…fast and more!

  3. BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live Sep 13, 2016 by Barry Levine Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, for fan events, Q&A sessions or product launches.

  4. Snapchat adopts Facebook-style ad targeting like email, mobile device matching Sep 13, 2016 by Tim Peterson Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view.

  5. Two weeks to SMX East – Register now! Sep 13, 2016 by Marketing Land In two weeks, SEOs and SEMs will gather at the largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers.

  6. Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs Sep 13, 2016 by Amy Gesenhues For $599 a month, users will have access to professional-level video management tools, including analytics and content management platform.

  7. E-commerce trends: the difference between winning and almost winning Sep 13, 2016 by Sponsored Content: Pi Datametrics Plan a commercially viable marketing and content strategy using search data.

  8. Optimizing your blog for the social and mobile reader Sep 13, 2016 by Jordan Kasteler Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.

  9. 7 advanced tips for Google Shopping ads Sep 13, 2016 by David Rekuc As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.

  10. The genius of easy-click emails Sep 13, 2016 by Jason Warnock A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

  1. Amazon adds another Prime benefit: free podcasts from Audible Channels and free audiobooks, techcrunch.com

  2. Amazon Alexa Skills Selection up 3x in Just 3 Months—Alexa Now Has over 3,000 Skills, phoenix.corporate-ir.net

  3. Amazon Juggernaut Rolls; Third-party Sellers Benefit, www.practicalecommerce.com

  4. Are retailers correctly measuring return on online ad spend?, www.internetretailer.com

  5. Delivery Time Influences 87% of Online Shoppers’ Purchase Decisions, multichannelmerchant.com

  6. Digital Buyers Use Desktop PCs to Purchase Clothing, www.emarketer.com

  7. How to Sell on Amazon Like a Professional, ignitevisibility.com

  8. New Ecommerce Study Reveals Google Still Dominates, www.stateofdigital.com

  9. The Latest Proposed Internet Sales Tax Bill, thepma.org

  10. What E-Commerce CMOs Say Behind Closed Doors After Two Negronis, adexchanger.com

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. Twitter’s new, longer tweets are coming September 19th, www.theverge.com

  2. 10 Top Social Media Marketing Statistics To Know For 2017, mediakix.com

  3. 4 Social Strategies to Get Ready for the Holidays, www.adweek.com

  4. 4 Ways to Find Marketing Qualified Leads on Twitter, www.komarketingassociates.com

  5. 5 Ways to Promote Your Products on Facebook, www.socialmediaexaminer.com

  6. 6 Huge B2B Social Media Marketing Mistakes to Avoid, www.searchenginejournal.com

  7. 6 Things Brands Should Do in Light of New Facebook Page Layout, www.toprankblog.com

  8. 7 Social Media Stats Marketers Should Know, contently.com

  9. 7 Things I Still Hate About LinkedIn Ads, www.wordstream.com

  10. A Facebook at Work Progress Report: How It’s Changed and Where It Fits, www.cmswire.com

  11. A New Level of Expertise: Introducing Blueprint Certification, www.facebook.com

  12. Facebook, Twitter Join First Draft Partner Network, www.adweek.com

  13. Foursquare users have checked in over 10 billion times, venturebeat.com

  14. Get Instagram Followers that Engage with Content, ignitevisibility.com

  15. Instagram for Brands: How to Play the Regulations Game, www.cmswire.com

  16. Jack Dorsey On The New Twitter: “We’re Not A Social Network As People Think About It”, www.fastcompany.com

  17. Mastering Social Media is One Key to Your Small Business Succeeding, smallbiztrends.com

  18. The State of Social Media Marketing, www.marketingprofs.com

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