Why clients in-house and what agencies can (and can’t) do about it
Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
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Marketing Day: Quora keyword targeting and auction insights, Google attribution, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Agencies say search, social spend will rise, but increases target 5 platforms
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Meet Netflix, NPR, and The New York Times at MarTech
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success:...
Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
2019 Marketing Trends
This white paper from IBM will get you started with nine of the most exciting trends developing in the world of marketing in 2019....
Are brands behind the times when it comes to gender stereotypes in ads?
Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
Marketing Day: Digitally native vertical brands, multi-touch attribution, Optimove adds new features
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools,
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
SMX West is next week – don’t miss your chance to attend!
Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend...
Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Choosing a marketing automation platform
If you are a B2B marketer looking to adopt a marketing automation software platform, MarTech Today’s “B2B Marketing Automation Platforms:...
Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Gain expert martech strategies. Lowest rates end Saturday!
How many times have you said… “I don’t have enough time to evaluate marketing technology.”“I’m not seeing results on my martech...
Marketing Day: Update on industry ID resolution, mobile ad receptivity, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Scaling website analytics, future of agencies, marketers and IoT in 2019
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart...
Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be&#
Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be”...
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