Jan 17, 20192 min read

Marketing Day: Scaling website analytics, future of agencies, marketers and IoT in 2019

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks Jan 17, 2019 by Marketing Land In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now.
Crawl, walk, run and fly: The 4 stages of scaling website analytics Jan 17, 2019 by Jeffery Cheal It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process.
What working with tech brands taught me about the future of agencies Jan 17, 2019 by Ming Chan As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful.
Here’s why you should take a deep dive into data to optimize your conversions Jan 17, 2019 by Laura Robinson A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy.
How are marketers using IoT in 2019? Jan 16, 2019 by Robin Kurzer Tell us your IoT plans in our short poll; we’ll share the answers in a future story.

New Salesforce tools let marketers create mobile apps without developers Jan 17, 2019 by Barry Levine Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.