Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
BI provider Qlik buys Crunch Data and its bot Jan 23, 2019 by Barry Levine This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of data.
Google Chrome API changes may disable most ad blockers Jan 23, 2019 by Greg Sterling The company says the changes are about page speed, security and user privacy; critics are more cynical about Google’s motives.
All advertisers can now buy Google’s 15-second non-skippable video ads Jan 23, 2019 by Robin Kurzer The ads were previously available only to advertisers who buy ads through Google Preferred and by reservation.
Choosing a marketing automation platform Jan 23, 2019 by Digital Marketing Depot Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.
YouTube TV now available in more than 98% of U.S. households Jan 23, 2019 by Amy Gesenhues The company announced on Wednesday it is expanding to 95 markets, with plans to reach any remaining uncovered areas in the U.S shortly.
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests Jan 23, 2019 by Amy Gesenhues The Interest Targeting feature will allow advertisers to reach audience members who’ve interacted with content on topics like AI, customer experience and more.
How to be charismatic: Marketing with charm, heart and personality Jan 23, 2019 by Allen Martinez Add to your brand’s charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it’s done.
Scott Brinker lays out vision for Second Golden Age of MarTech Jan 22, 2019 by Barry Levine In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to solve the industry’s three big challenges.
How one marketer uses a chatbot to retain customers Jan 22, 2019 by Barry Levine For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
7 inspiring B2B marketing campaigns Jan 23, 2019 by Digital Marketing Depot The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand.
12 martech stack infographics to inspire you to enter this year’s Stackies Jan 23, 2019 by Pamela Parker Join the celebration of visualizations that illustrate companies’ martech stacks. Get inspiration for your entry right here.
U.S. marketers respond to Google’s $57 million GDPR fine Jan 23, 2019 by Robin Kurzer Though the action doesn’t affect U.S. marketers directly, many see it as an important case to watch.
Cision acquires public relations platform TrendKite for $225 million Jan 23, 2019 by Amy Gesenhues TrendKite, a digital PR platform that uses AI and analytics to measure earned media opportunities, will continue to be offered as a stand-alone application.
Online Marketing News From Around The Web:
8 Micro Conversions to Instill Trust, Obtain Customers, Practical Ecommerce
Almost half of Amazon advertisers spend more than $40K per month, study finds, Retail Dive
Here’s What Customer Marketing Will Look Like in the Very Near Future, CMS Wire
How To Improve Your Marketing Database Health with Email Mining, Marketo
Making Pages More Transparent and Accountable, Facebook Newsroom
The best calls-to-action in email from 2018, Emma Email Marking
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