Jan 29, 20192 min read

Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Two months in, Facebook Attribution gets mixed reviews Jan 29, 2019 by Amy Gesenhues

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed.

2019 Marketing Trends Jan 29, 2019 by Digital Marketing Depot Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.
Best practices for a new era of brand safety Jan 29, 2019 by Danny Macdonald A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand’s needs.
Are brands behind the times when it comes to gender stereotypes in ads? Jan 28, 2019 by Amy Gesenhues A new report from Kantar finds marketers don’t believe they’re portraying people in a stereotypical manner, but ad targeting stats tell a different story.
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain Jan 28, 2019 by Greg Sterling Mobile location data reveal shopping patterns and competitive insights that marketers can exploit.

New survey finds cable cord-cutting is popular across the US Jan 29, 2019 by Barry Levine For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net.
Meet Netflix, NPR, and The New York Times at MarTech Jan 29, 2019 by Scott Brinker The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.