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Writer's pictureFahad H

Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools,

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama.


  1. Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients Jan 24, 2019 by Amy Gesenhues DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook’s new brand safety program for marketing partners.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Marketing to millennials: It’s about loyalty and personalization Jan 24, 2019 by Erick Rowe Let customers see your brand as a projection of themselves and leverage tech to create a tailored experience.


Online Marketing News From Around The Web:

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