Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama.
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients Jan 24, 2019 by Amy Gesenhues DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook’s new brand safety program for marketing partners.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Marketing to millennials: It’s about loyalty and personalization Jan 24, 2019 by Erick Rowe Let customers see your brand as a projection of themselves and leverage tech to create a tailored experience.
Online Marketing News From Around The Web:
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low, Digiday
How the Right Influencers Boost Brands and Analytics, CMS Wire
How to create a product story that unfolds over time — and drives results , Think with Google
I Tried to Block Amazon From My Life. It Was Impossible., Gizmodo
Is Big Tech Merging With Big Brother? Kinda Looks Like It, WIRED
Nintex Announces Nintex Sign Powered by Adobe Sign, PR Newswire
Twitter’s CEO keeps substituting talking for doing, The Verge
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