Jan 18, 20192 min read

Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Consumers receptive to mobile ads while watching TV, before bed Jan 18, 2019 by Robin Kurzer Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads.
4 building blocks to help your brand’s SEO strategy succeed Jan 18, 2019 by Danielle Savin Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
How to make your content more accessible to the visually impaired Jan 18, 2019 by Christi Olson Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.

The ad industry continues its quest toward fewer cookies and more consistent user IDs Jan 17, 2019 by Barry Levine The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.
3 types of silos killing your marketing team Jan 17, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]
What is identity resolution? Jan 17, 2019 by Robin Kurzer What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.