Jan 22, 20192 min read

Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Gain expert martech strategies. Lowest rates end Saturday! Jan 22, 2019 by Scott Brinker How many times have you said… “I don’t have enough time to evaluate marketing technology.” “I’m not seeing results on my martech investments.” “I’m fighting internal resistance and organizational dysfunction.” “I need more training than my company can provide.” You’re not alone. Your fellow marketers face these challenges every day too.
Amazon had a record-breaking holiday season, here’s how advertisers managed it Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns Jan 22, 2019 by Ginny Marvin The “new-to-brand” set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers.
New report: B2B digital transformation is more focused on customers than on efficiency Jan 18, 2019 by Barry Levine A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.

Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising Jan 22, 2019 by Robin Kurzer The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.