
7 ways to use dynamic content and multiply your conversions.
So, how can marketers meet the high demand for super-personalized communications? The answer lies in dynamic content. In this free guide,...

Keurig and the challenges of remaining non-partisan in a polarized marketplace
An opinion piece in Ad Age argues that brands should remain non-partisan and should avoid “steering clear of right-leaning sites.” It...

Marketing Day: Facebook Local, 2017 holiday shopping trends & Adobe’s Launch
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Amazon pop-up stores, Facebook’s ‘Community Boost’ programs &
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Instagram news, holiday personalization strategies & Twitter’s ad subscrip
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...

Marketing Day: Targeting the right keywords, Salesforce partners with Google Analytics 360 & mo
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

SMX West registration is open
Obsessed with search? So are we. SMX is the only conference series that is 100 percent dedicated to search. Year after year, we serve up...

Marketing Day: Holiday advertising strategies, Reddit ad analytics & marketing AI
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Facebook rolls out polls for Pages, new retail email report & television is dead
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Why agency communication needs to pivot from reporting to analysis (and how)
We get paid to deliver upon specific marketing KPIs. In its simplest form, we need to bring the client more revenue and cut their cost...

3 strategies for maximizing your website UX
As the World Wide Web continues to grow, we move into a future where everyone and everything has an online presence. Within the limited...

Marketing Day: P&G increasing ads again, AdTheorent’s new ‘cost per incremental vis
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Snap ad news, an interview with SmartCommerce CEO & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Ceridian CMO says internal communications are key to branding through an acquisition
“Ceridian had always had its roots in payroll,” says Ceridian CMO Kristina Cleary. “It was actually founded in 1932, and has always...

Marketing Day: Emerging marketing technologies, local SEO & Facebook ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Agent-client relationships, IAB ads.txt initiative & a holiday retail survey
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: B2B developer marketing, Twitter’s brand strategy director & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
























