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Writer's pictureFahad H

Marketing Day: Facebook rolls out polls for Pages, new retail email report & television is dead

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Polling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests.

Conducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown.

  1. Television is dead. Long live video Nov 3, 2017 by Peter Minnium

Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age.

How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.

How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.

  1. The A-Z guide to influencer marketing Nov 3, 2017 by Digital Marketing Depot

What does successful influencer marketing look like, and how is it accomplished?

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Within mobile networks, Smartpipe finds targeted users and then swaps out their identifying phone number for a single-use token.


Conducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown.


If you think adopting account-based marketing requires a major overhaul, you’re not alone. But contributor Meredith Brown says you can take advantage of this valuable approach with your existing resources.


Online Marketing News From Around The Web:

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