Marketing Day: B2B developer marketing, Twitter’s brand strategy director & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. SEO Ranking Factors in 2017: What’s Important and What’s Not Oct 26, 2017 by Jessica Thompson

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.

1. 5 ways to sell more this holiday season with Google’s updates to shopping ads Oct 26, 2017 by Frederick Vallaeys

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

1. B2B developer marketing? It’s complicated. Oct 26, 2017 by Josh Aberant

Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.

1. Let customers drive email’s cadence Oct 26, 2017 by Len Shneyder

Don’t annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much.

1. Amazon to give Prime customers free access to paid Alexa skills content Oct 26, 2017 by Greg Sterling

Company continues to expand Prime benefits; intent to renew about 75 percent.

1. Segment launches Personas to capture its ecosystem data into customer profiles Oct 26, 2017 by Barry Levine

The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform.

1. Survey: Most consumers unaware that paid influencer posts are #ads Oct 26, 2017 by Greg Sterling

The unanswered question is whether more prominent disclosures would impact influencer-driven sales.

1. Q&A: Twitter’s Stacy Minero details its new branded-content program, #Fuel Oct 26, 2017 by Tim Peterson

Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content program.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Protagonist adds action tools to its narrative analytics for brands Oct 26, 2017 by Barry Levine

Going beyond its previous identification of brand-relevant beliefs, the startup is now offering tools to find associated words, channels and influencers.

1. PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform Oct 26, 2017 by Amy Gesenhues

The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more.

1. Everything you need to know about the IAB ads.txt initiative Oct 26, 2017 by Alex Bornyakov

If you haven’t yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB’s initiative to fight fraud and how to implement it.

1. Twitter says it overcounted users for 3 years as its ad revenue shrinks for 4th straight quarter Oct 26, 2017 by Tim Peterson

Twitter’s Q3 2017 earnings report featured many declines, from total revenue to ad revenue to historical monthly user counts.

Online Marketing News From Around The Web:

1. 8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One), Content Marketing Institute

2. Blending Art with Strategy for Powerhouse Content, Copyblogger

3. Holiday Social Media Campaigns that Deliver, MarTech Advisor

4. How Snapchat Has Kept Itself Free of Fake News, Bloomberg

5. Hype in Digital Commerce: 5 Rising Technologies to Watch, Get Elastic

6. Machine Learning Will Transform the Advertising Industry, CMS Wire

7. Real Life Experiences in Cleaning Up Your Marketing Data, Marketo

8. Retail Email: 3 Opportunities in the Retail ‘Apocalypse’, MarketingProfs

9. State of Content Marketing: 2017 Blogging Statistics & Data, Vertical Measures

10. Why brands should care about mobile performance marketing, Mobile Marketer