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Writer's pictureFahad H

Marketing Day: B2B developer marketing, Twitter’s brand strategy director & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.


Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.


Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.


  1. Let customers drive email’s cadence Oct 26, 2017 by Len Shneyder

Don’t annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much.


Company continues to expand Prime benefits; intent to renew about 75 percent.


The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform.


The unanswered question is whether more prominent disclosures would impact influencer-driven sales.


Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content program.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Going beyond its previous identification of brand-relevant beliefs, the startup is now offering tools to find associated words, channels and influencers.


The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more.


If you haven’t yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB’s initiative to fight fraud and how to implement it.


Twitter’s Q3 2017 earnings report featured many declines, from total revenue to ad revenue to historical monthly user counts.


Online Marketing News From Around The Web:

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