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Writer's pictureFahad H

Marketing Day: P&G increasing ads again, AdTheorent’s new ‘cost per incremental vis

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Between January and August 2017, P&G ran ads on 20% fewer sites year-over-year, according to a new report.


The company charges a negotiated flat fee for each visitor who wouldn’t have come in without the ad exposure.


If it seems like Google Analytics isn’t showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed.


Don’t make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged.


Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.


  1. The SEO ‘do more with less’ cookbook Nov 2, 2017 by Bobby Lyons

How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business.


Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

The patent-pending solution reads QR codes for products in an aisle and can transmit a URL to the customer’s phone.


If marketers are going to start relying on artificial intelligence, they need to learn how to trust it. Contributor Matt Zilli discusses how transparency will help marketers understand what AI can do for them here and now.


What marketers need to know from Facebook’s Q3 2017 earnings report.


Online Marketing News From Around The Web:

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