Oct 30, 20172 min read

Marketing Day: Emerging marketing technologies, local SEO & Facebook ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How emerging technologies will affect your business in 2018 Oct 30, 2017 by Tom Kuhr Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game.
Local SEO for service-area businesses requires a lot of servicing Oct 30, 2017 by Andrew Shotland What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.
Audi campaign on UK digital billboards tracks traffic and weather Oct 30, 2017 by Barry Levine This is the latest in a series of campaigns around the world where the dowdy static billboard is becoming a kind of sensory visual response.
Kochava expands into blockchain for ad insertion orders Oct 30, 2017 by Barry Levine The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018.
What you can learn from a bad email Oct 30, 2017 by Ryan Phelan There’s good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it.
Facebook’s dynamic creative can generate up to 6,250 versions of an ad Oct 30, 2017 by Tim Peterson Brands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.

Content Analytics launches Scorecards for retailers to send brands about their product pages Oct 30, 2017 by Barry Levine The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.
Ceridian CMO says internal communications are key to branding through an acquisition Oct 30, 2017 by Amy Gesenhues CMO Kristina Cleary shares the branding strategy that drove Ceridian’s acquisition of Dayforce in 2012.
The ROI of recommendation engines for marketing Oct 30, 2017 by Daniel Faggella Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.