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Marketing Day: Snap ad news, an interview with SmartCommerce CEO & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads Nov 1, 2017 by Tim Peterson Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences.

  2. ‘Ask Me Anything’ with Google’s Gary Illyes at SMX East Nov 1, 2017 by Eric Enge Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.

  3. 3 ABM themes to expect at Dreamforce 2017 Nov 1, 2017 by Peter Isaacson More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. Columnist Peter Isaacson discusses three ABM themes that will dominate the event.

  4. The ever-growing local search universe Nov 1, 2017 by Adam Dorfman Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.

  5. SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season Nov 1, 2017 by Amy Gesenhues Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn’t they create an easy path to purchase it?

  6. How to scale local events Nov 1, 2017 by Megan Hannay Whether you’re working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers, particularly when you use seasonality to your advantage.

  7. Amazon gets top net-promoter score among SMB vendors according to survey Nov 1, 2017 by Greg Sterling Google AdWords, Bing and Facebook Ads were all in negative territory.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Openprise becomes GDPR-compliant Nov 1, 2017 by Barry Levine The data orchestration platform adds tools to determine country origin and prevent the accidental release of data to third-party providers.

  2. The Blockchain Economic Forum offers the technology’s tricks and treats Nov 1, 2017 by Barry Levine The New York City event showcases the best advantages and the worst hype of this promising emerging platform.

  3. Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach Nov 1, 2017 by Jared Dodson Contributor Jared Dodson sits down with CMO Rishi Dave to talk about the challenges and opportunities of Account-Based Marketing and where he sees ABM going.

Online Marketing News From Around The Web:

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