By now, it’s cliché, but true: analysts are drowning in data when it comes to e-commerce. On the one hand, it’s great to work in an...

As marketers, we know the keys to our continued success lie with data. However, our challenge is in moving beyond the vague platitudes...

As marketers, we know the keys to our continued success lie with data. However, our challenge is in moving beyond the vague platitudes...

There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home)....

There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home)....

How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign credit to a...

How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign credit to a...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands,...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands,...

Let me start by saying that measuring MQLs (marketing qualified leads) is important, and, assuming you’re a savvy marketer, I’ll assume...

Let me start by saying that measuring MQLs (marketing qualified leads) is important, and, assuming you’re a savvy marketer, I’ll assume...

As marketing analytics continue to evolve at a breakneck pace, an interesting race is beginning to take shape: human intuition vs....

As marketing analytics continue to evolve at a breakneck pace, an interesting race is beginning to take shape: human intuition vs....

Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek out the most senior member on...

Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek out the most senior member on...

Much has been made about Google’s custom audiences solution, which was announced recently at Advertising Week. With this new solution,...

Much has been made about Google’s custom audiences solution, which was announced recently at Advertising Week. With this new solution,...

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...

If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...