Fahad HNov 20, 20155 min readMarketing Analysis: Unlocking The Power Of Descriptive StatisticsLet me be up front: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,”...
Fahad HNov 20, 20156 min readWhat Optimization Leaders Are Doing (And You Should Be Doing, Too)I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty...
Fahad HNov 20, 20156 min readWhat Optimization Leaders Are Doing (And You Should Be Doing, Too)I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty...
Fahad HNov 20, 20151 min readGoogle Analytics Adds Calculated MetricsGoogle has rolled out a new feature called Calculated Metrics that extends the power of Google Analytics by letting users create new...
Fahad HNov 20, 20151 min readGoogle Analytics Adds Calculated MetricsGoogle has rolled out a new feature called Calculated Metrics that extends the power of Google Analytics by letting users create new...
Fahad HNov 18, 20151 min readUse Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEOGoogle’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....
Fahad HNov 18, 20151 min readUse Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEOGoogle’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....
Fahad HNov 18, 20152 min readUrban Airship Enables Real-Time Mobile Data Insights For Marketers“Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help...
Fahad HNov 18, 20152 min readUrban Airship Enables Real-Time Mobile Data Insights For Marketers“Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help...
Fahad HNov 17, 20155 min readAuto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing StrategEver feel like your marketing strategy starts off in perfect tune and slowly drifts off-key as the months roll by? Ever wish you could...
Fahad HNov 17, 20155 min readAuto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing StrategEver feel like your marketing strategy starts off in perfect tune and slowly drifts off-key as the months roll by? Ever wish you could...
Fahad HNov 16, 20153 min readWhy Digital Attribution Is An Unsolvable Problemdigital advertising attribution. Consumers are exposed to ads throughout the purchase cycle, each having an impact on the buying decision...
Fahad HNov 16, 20153 min readWhy Digital Attribution Is An Unsolvable Problemdigital advertising attribution. Consumers are exposed to ads throughout the purchase cycle, each having an impact on the buying decision...
Fahad HNov 12, 20152 min readAs Google Analytics Turns 10, We Ask: How Many Websites Use It?Google is celebrating today the 10th birthday of Google Analytics. In a blog post, Google engineering VP Paul Muret recounts 10 of his...
Fahad HNov 12, 20152 min readAs Google Analytics Turns 10, We Ask: How Many Websites Use It?Google is celebrating today the 10th birthday of Google Analytics. In a blog post, Google engineering VP Paul Muret recounts 10 of his...
Fahad HNov 12, 20155 min readEntrepreneurs: Use Conversion Optimization Tools To See If A New Product Will FlyConversion Scientist, I’ve had the opportunity to diagnose hundreds of online businesses. They come to us with underperforming websites,...
Fahad HNov 12, 20155 min readEntrepreneurs: Use Conversion Optimization Tools To See If A New Product Will FlyConversion Scientist, I’ve had the opportunity to diagnose hundreds of online businesses. They come to us with underperforming websites,...
Fahad HNov 11, 20153 min read2016 Facebook Advertising Preview: 4 Trends To Act OnFacebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...
Fahad HNov 11, 20153 min read2016 Facebook Advertising Preview: 4 Trends To Act OnFacebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...
Fahad HNov 9, 20154 min readKPI Frameworks: Bringing Order To KPI Chaos To Prioritize E-Commerce Optimization EffortsBy now, it’s cliché, but true: analysts are drowning in data when it comes to e-commerce. On the one hand, it’s great to work in an...
