Marketing Analysis: Unlocking The Power Of Descriptive Statistics
Let me be up front: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,”...
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What Optimization Leaders Are Doing (And You Should Be Doing, Too)
I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty...
What Optimization Leaders Are Doing (And You Should Be Doing, Too)
I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty...
Google Analytics Adds Calculated Metrics
Google has rolled out a new feature called Calculated Metrics that extends the power of Google Analytics by letting users create new...
Google Analytics Adds Calculated Metrics
Google has rolled out a new feature called Calculated Metrics that extends the power of Google Analytics by letting users create new...
Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....
Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....
Urban Airship Enables Real-Time Mobile Data Insights For Marketers
“Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help...
Urban Airship Enables Real-Time Mobile Data Insights For Marketers
“Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help...
Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strateg
Ever feel like your marketing strategy starts off in perfect tune and slowly drifts off-key as the months roll by? Ever wish you could...
Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strateg
Ever feel like your marketing strategy starts off in perfect tune and slowly drifts off-key as the months roll by? Ever wish you could...
Why Digital Attribution Is An Unsolvable Problem
digital advertising attribution. Consumers are exposed to ads throughout the purchase cycle, each having an impact on the buying decision...
Why Digital Attribution Is An Unsolvable Problem
digital advertising attribution. Consumers are exposed to ads throughout the purchase cycle, each having an impact on the buying decision...
As Google Analytics Turns 10, We Ask: How Many Websites Use It?
Google is celebrating today the 10th birthday of Google Analytics. In a blog post, Google engineering VP Paul Muret recounts 10 of his...
As Google Analytics Turns 10, We Ask: How Many Websites Use It?
Google is celebrating today the 10th birthday of Google Analytics. In a blog post, Google engineering VP Paul Muret recounts 10 of his...
Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly
Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online businesses. They come to us with underperforming websites,...
Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly
Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online businesses. They come to us with underperforming websites,...
2016 Facebook Advertising Preview: 4 Trends To Act On
Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...
2016 Facebook Advertising Preview: 4 Trends To Act On
Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...
KPI Frameworks: Bringing Order To KPI Chaos To Prioritize E-Commerce Optimization Efforts
By now, it’s cliché, but true: analysts are drowning in data when it comes to e-commerce. On the one hand, it’s great to work in an...
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